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AVUITY at CoreNet ERS: Lessons from Larry Silverstein and Timeless Truths for CRE

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At last week’s CoreNet ERS event, AVUITY had the pleasure of sponsoring a lunch that brought together industry leaders and innovative thinkers. While the event featured numerous powerful conversations, two distinct insights stood out to us, capturing both the timeless lessons of personal success and fundamental truths reshaping commercial real estate.

Insights from Larry Silverstein

For Jay, the highlight was hearing from Larry Silverstein, the renowned New York City real estate developer whose name is forever linked to the World Trade Center. Larry shared his remarkable life and career journey.

Starting with humble beginnings alongside his father, facing significant financial challenges, Larry candidly spoke on how he turned their initial, struggling investment property into success through sheer determination and persistence. Particularly inspiring was his recounting of the immense challenges following the tragic events of 9/11, just weeks after acquiring the World Trade Center, and his unwavering resolve to rebuild.

At 94, Larry still demonstrates exceptional vigor, actively participating in his business four days a week. What stood out most clearly, beyond his impressive achievements, was his genuine passion and deep commitment. During a pivotal call with Governor Pataki the morning after 9/11, Larry's immediate determination to rebuild exemplified the grit and civic loyalty that defined his approach to life and business. Money and fame were secondary to the passion and resilience that drove his vision —a genuine desire to give back to the city that had shaped his life.

Fundamentals that Endure Amidst Rapid Change

Complementing Larry’s narrative, Sarah noted how the event underscored the importance of fundamentals in an industry shaped by rapid technological advances and cultural shifts. Commercial real estate today faces accelerating change: hybrid work models, obsolete office spaces, AI-driven innovation, and climate considerations. Yet amid this evolution, core values remain indispensable:

  • Grit: The resilience to navigate uncertainty and adversity.
  • Civic Loyalty: Commitment to communities and urban environments.
  • Trust and Leadership: Qualities essential to guiding teams through transformative periods.
  • Walkable Destinations: The enduring appeal of human-scale, accessible spaces.

Macquarie Group's insight, “Place + Story = Memory,” reinforced how deeply personal experiences remain central to real estate’s impact. Similarly, IBM’s critical question, "Are you creating a delightful experience for your employees?", highlighted that commercial real estate's true role extends beyond managing space. It shapes culture, enables strategy, and fuels organizational evolution.

In Sarah’s reflection, the event reinforced that success in commercial real estate hinges on more than adapting to trends; it’s about nurturing fundamentals that drive meaningful experiences and sustainable growth.

The AVUITY Perspective: Merging Personal Passion with Industry Wisdom

Jay’s inspiration, drawn from Larry Silverstein’s story and Sarah’s insights about foundational industry truths, combines to reflect AVUITY’s commitment to innovation grounded in authenticity. At the CoreNet ERS event, the intersections between personal passion, professional dedication, and enduring industry principles were abundantly clear.

As we look ahead, the path forward isn’t merely about managing or navigating change; it’s about embracing the deeper motivations that guide us, nurturing resilience, and staying fundamentally human-centered. AVUITY remains proud to contribute to conversations shaping the future of commercial real estate, staying true to the ideals and passion exemplified at this year’s ERS event.

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